Welcome to Superbrands in Serbia. Established in 1994 in the UK, Superbrands is the world's leading brand promotional platform that raises the awareness of and promotes the discipline of branding through the identification of the leading international and local brands in each member country, currently more than 80 worldwide.
Brands are deemed eligible to participate in the selection process first by an expert panel of high-level executives across Serbia’s key industries, The Expert Council. Approximately 200 of these brands are deemed as Superbrands through a voting process that combines equally an independent country-wide survey and results from two votes by the council.
The Superbrands Status allows companies to be featured in an internationally-distributed coffee-table book, The Superbrands Bible, and honoured at the awards ceremony, The Tribute Event, set for 2013, as well as to become a member of the year-long promotion programme in Serbia, and beyond.
Superbrands was first launched in Serbia in 2007 by TGI Group International d.o.o. in a means to pay tribute to the country’s strongest brands. The 2012-2013 programme is already underway, this time aiming to identify Serbia’s strongest Corporate Brands.
The Superbrands programme has also been taking place with great success in Greece from 2006, produced by TGI parent company, Symeon G. Tsomokos S.A. (SGT) in Athens.